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This is a website for my sports photography designs company which sells individual and team pictures for local sports teams in the form of custom magazine covers, trading cards, and posters.
Most of my target audience are married parents between 25 and 65 years. Probably more men than women will be interested in this, although there will still be plenty of sports minded women. Residents of Gig harbor are mostly suburban living, with an average income of 70,980. There is actually a wide range of incomes, but I'm mostly targeting the higher income households. Most of these people have a college degreee, or advanced education. All of these customers have internet and smart phones. They probably spend 7-8 hours a day on the internet.
Since our target audience is parents of local athletes an Americana theme seemed appropriate. I used a little bit deeper tones of red and blue. I also chose to use gold to compliment and add interest.
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Egyptian Slate and Klint Standard. Egyptian Slate is a heavy weighted slab-serif and Klint Standard is a lighter sans-serif. They make a good contrast.
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